What is Mezcal?
Mezcal is a distilled alcoholic beverage made from the Maguey plant. The history of mezcal dates back to the Spanish conquistadors who were introduced to a native Mexican drink known as "pulque" which is made by fermenting the extracted juice from the Maguey plant. Soon the conquistadors began distilling pulque resulting in an exceptionally smoky beverage. Mezcal is similar to tequila, the difference being that tequila is made from the blue agave. Though not as popular as tequila, mezcal is gaining in popularity in the U.S. Mezcal was originally meant to be sipped slowly and enjoyed, like scotch. It can also replace tequila in any mixed drink. Part of the allure of mezcal is the presence of the agave worm in the bottle. The worm is intended to be eaten as the last drink is poured.
“I have always been fascinated with Mexico and the drink Mezcal. It is a part of my life. Mexico is a theme that runs through many of my songs. The tradition and history of Mezcal is magical to me. Mezcal dates back to the 16th Century warriors celebrating the defeat of their enemies. There is an agave worm in every true bottle. And, the worm is not there for the look, it is there to be eaten. It is believed that the worm will bring a special experience and every individual will feel something different. I believed there was a complete void in the market place in getting this drink to the average person, so it seemed natural for me to start a business selling Toby Keith Mezcal.”